While the number of home buyers searching online for new homes is increasing, so do the interactions between consumers and real estate agents. To succeed in this field, agents in Singapore must invest in digital marketing. After all, home buyers may first find a real estate agent online, move offline, and then turn to a different agent. Regardless of where your customer starts their search, digital marketing can connect your online activities with offline touchpoints. Here are some tips to automate your digital marketing campaign.

Promote your listings on social media

One of the best ways to promote your listings on social media for real estate agents is to share them on Pinterest. Join a real estate-themed collective board for optimal exposure. These boards tend to have higher follower counts and active engagement. Pin photos of listings and include the source URL in the pin. People who are looking to buy a home will most likely do so through images, so you’ll want to reflect those same feelings when posting your listings on Pinterest.

Another way to promote your listings on social media is to regularly post a new listing. While a single post is enough to generate a lot of traffic and build a following, you’ll want to update your page frequently with new listings. You can also post a video or picture of the property to give viewers a taste of what they’re in for. If you’re a beginner with social media, start by following these tips and tweak them as needed. Make sure to share your listings on all platforms as often as possible!

Create a virtual tour of your listings

Before creating a virtual tour of a home, it’s important to know the basics of how to take a good one. To make sure the tour is as comprehensive as possible, it helps to make a list of the rooms in the home. Ensure that every room has its own proper focus by walking through it before the shoot. Also, create a shot list and make sure to mark important spaces and features.

Using a virtual tour of your listing can help clients feel like they are living in the property. It gives them the chance to explore the space on their own, at their own pace, and this can strengthen a connection between the buyer and the seller. The virtual tour is an excellent addition to your digital marketing for real estate agents strategy. Include a virtual tour on your listing website in addition to your listings, which can be used for extensive solo research by your clients. The more time they spend looking, the more inquiries you’ll receive.

Automate your digital marketing campaign

Real estate agents use social media sites to build a presence and brand. Facebook, Twitter, and Linkedin are the most popular channels for this purpose. Create an account for your brand on each platform, and post visually compelling content regularly. Use an app such as Later or Hubspot to schedule messages to be posted once a week or monthly. This way, you can avoid being bothered with posting a new message each day and still keep up with other posts and social media posts.

Another way to keep in touch with your leads and past clients is to automate your workflows. For example, you could use an email marketing tool to send out regular updates about properties in your area. Depending on the type of leads, you can send separate emails to different segments. You could also use an automation program to send out informative articles to a specific group of leads. Automate your real estate agent digital marketing campaign

Focus on buyer content

To increase leads in Singapore, focus on content that is relevant to your buyer personas. Ideally, your website’s content will be interesting to several different segments and buyer journey stages. As the “face” of your business, make sure that your social media accounts are professional and informative. You should also segment your client list so that you send informational content to those who are already your clients and listings to those who are actively searching for real estate.

In addition to visual content, offer video tours of your listings. Virtual tours are particularly helpful for buyers, who can picture themselves living in the property and make a more informed decision about whether to visit. You can also give away valuable content in exchange for email addresses, such as tips on the local housing market or upcoming open houses. Using video in your real estate marketing will make your listings look more appealing to buyers, and increase your conversions.